Essential Elements of an Author Media Pitch

As an author, getting your name out there is key to finding your audience, and media interest is a much sought after opportunity for visibility! We’ve already devoted a post to the design and content of author press kits.

This time around, we delve into the tips and tricks of author media pitches. Whether you’re approaching podcasters or securing a news article interview, keep reading to learn about crafting and sending those pitches.

1. Make it personalized:

Research the platform and work of the person you’re pitching to. In your pitch email, include some details about what you love about their content! This builds the foundation to discuss your own book, and how it relates to your media contact’s audience and content.

2. Be Active and Available:

Pursue leads for potential media connections and follow up on emails you send out. Be prompt in responding, so you secure the media exposure you’re aiming for!

3. Market Yourself:

This is your time to shine! In your email, include information about your other press features. If you’re active on social media, you can mention your following to highlight your existing reach and influence. The goal is to establish yourself as a voice of authority and a thought leader in your field!

4. Establish Key Concepts from Your Book:

Include a few themes or concepts from your book to provide potential discussion topics for your media appearance. Draw connections to the subject matter that your media contact discusses on their platform.

5. Keep it Brief:

Author Media Kit Package

Looking to elevate your author brand and increase your visibility?

We offer an author media kit design, which includes:

An original concept tailored to you
Professional design and author branding
Content copywriting

For more tips on marketing as an author, check out our website or schedule a Discovery Call with us.

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