Turn Browsers into Buyers: Tips for Making the Most of an Author Event

Set Up for Success

When it comes to your exhibitor table, a little preparation can go a long way. We recommend doing a trial run of your set-up ahead of time, so you can figure out your table layout. It’s also a good idea to have a back-up plan, just in case something doesn’t go as expected! Be sure to give yourself plenty of time to set up – you don’t want to be rushing things at the last minute! Aim to arrive early, and take your time with the set-up so you can later focus on connecting with attendees.

Bring on the Swag

Merch and swag can be a great way to encourage engagement. Practical and eye-catching items like tote bags, bookmarks, stickers, and notebooks give attendees something tangible to take home, which means people will remember you long after the event is over. A bold tagline, unique design, or clever branding can make your swag stand out and spark conversations among attendees. Consider bringing along similar merch for your own exhibitor table, keeping in mind swag items that can serve a useful purpose, spread the word about your book, and help your table stand out.

Have Fun with Games

Gamification is another great way to engage your audience and attract attention. By incorporating interactive activities, games, or giveaways, you can create an opportunity for attendees to participate and engage with you! Gamification can also help spark meaningful conversations that will leave a lasting impression.

Network Effectively

Networking remains a critical element of any event, so preparing an elevator pitch is key. Be ready to tell people about your book(s) in just a few sentences. Don’t forget to have a postcard or business card to distribute so that people can easily find your contact information. Displaying your social media links or QR codes ensures that attendees can connect with you after the event.

Whether it’s setting up an engaging exhibitor table, hosting giveaways, or making meaningful connections with readers, a well-planned approach will help you make the most of every event. We hope these tips give you the confidence and tools to stand out at your next author event!